diff --git a/vorebot/src/webparse/mod.rs b/vorebot/src/webparse/mod.rs
index d6d6580..0d34b0c 100644
--- a/vorebot/src/webparse/mod.rs
+++ b/vorebot/src/webparse/mod.rs
@@ -67,7 +67,7 @@ pub async fn web_parse(
             .create_key_value(kv::Config {
                 bucket: "hosts".to_string(),
                 description: "prevent the same host from being scraped too quickly".to_string(),
-                max_age: Duration::from_secs(60 * 5),
+                max_age: Duration::from_secs(60 * 10),
                 ..Default::default()
             })
             .await;
@@ -93,7 +93,7 @@ pub async fn web_parse(
 
     if let Ok(Some(host)) = hosts_bucket.get(hash.to_string()).await {
         let count = *host.first().unwrap_or(&0);
-        if count > 100 {
+        if count > 10 {
             warn!("scraping {} too quickly, avoiding for one minute", robots_url);
             return Err(());
         }
@@ -220,6 +220,17 @@ pub async fn web_parse(
     // i guess we're good
     driver.goto(url).await.map_err(|_| ())?;
 
+    let html_element = driver.find(By::Tag("html")).await.map_err(|_| ())?;
+
+    if let Some(lang) = html_element.attr("lang").await.ok().flatten() {
+        if !lang.starts_with("en") && !lang.starts_with("unknown") {
+            // i.e. non-english language
+            // fixme: remove this once we start expanding to non-english-speaking markets?
+            warn!("skipping {} due to {} language (currently prioritizing english", url, lang);
+            return Err(());
+        }
+    }
+
     let meta_elements = driver.find_all(By::Tag("meta")).await.map_err(|_| ())?;
 
     let title = driver.title().await.map_err(|_| ())?;